"LIFE IS IN THE DETAILS."
This is our motto at Project Alabama.
Every item produced is a small celebration of the artisans and the heart of Project Alabama.
our product:-- "Project Alabama Green T" is inspired by its roots of classic
American casual style born, to be fun, free and forever.
Green T in great part, has created sustainable design both in product and in process.
Green T is contemporary, bringing modernity to age old American techniques of quilting.
Green T is pride. It celebrates the qualities of hard work, craftsmanship, beauty and function.
Green T is heart. Quite simply, we love what we do.
Green T is the future.
"Project Alabama Machine" will launch in the Fall of 2008.
Project Alabama Machine will celebrate the modern woman,
her needs, her movements and her spirit.
Project Alabama Machine strikes a paradoxical balance between vintage & avantgarde.
Project Alabama Machine engages luxurious fabrics and is sexy yet understated,
allowing the wearer to explore her individuality at her own pace.
our people:-- The creative and intellectual design authenticity, for Project Alabama Green T
comes from our design studio in Alabama. Shannon Schmalfeldt, our talented and creative, head
designer, with the soul of an artist, has been with Project Alabama since its early days, and has devoted
most of this time to learning and practicing the processes that form the roots of our craft.
Darena Yee, head designer, for " Project Alabama Machine" is a San Francisco native,
who commenced her career designing for Calvin Klein Ck, Mica amongst other reputed names.
Currently in L.A, much of her earlier time spent in New York has had a profound impact on her
designs, contributing to her "city chic" style. Darena's designs overflow with style and attitude.
Our sales teams are based on the east coast and west coast and our
production management team is headquartered in New York.